The Government Communication and Information System (GCIS) has launched the 2014 Southern African Development Community (SADC) Media Awards competition. The awards aim to recognise excellence in journalism in the area of print, photo, television, radio as well as to encourage media practitioners in member states to cover issues pertaining to the region. The competition also consists of the Water Media Awards, which are aimed at recognising stories that promote Integrated Water Resource Management in the SADC region. The SADC media awards competition were established following a decision by the Council of Ministers in 1996 to establish a sector that deals with matters that relates to, amongst others, information, sport and culture. "These awards serve as part of ensuring a link, coordination and synchronisation between formal structures of SADC governments, civil society, academia, labour and the media," said GCIS.